Limitless potential.

About Auto Parts Group (APG):
At Auto Parts Group (APG), we aim to be Australia's top independent supplier of genuine and aftermarket automotive parts, providing our customers with a "Real Advantage." APG is part of GPC Asia Pacific, a leading supplier of industrial and automotive parts in Australia, New Zealand, and Southeast Asia. GPC has over 8,000 employees in Asia Pacific and more than 60,000 globally, with well-known brands like Repco, NAPA, AMX, and Motion Industries

We are seeking a dynamic and experienced General Manager to lead our Product, Purchasing, Pricing and Performance, and Marketing teams. This senior leadership position offers the unique opportunity to shape and drive the product and marketing strategies that align with APG’s growth objectives within the collision parts industry. You will own the full product lifecycle and purchasing strategies, ensuring market responsiveness and operational excellence.   

Responsibilities of the position

• Define and communicate clear product strategies that meet customer needs and support business expansion.

• Own the entire collision product lifecycle from identification, roadmap development, cataloguing, purchasing, to successful market launch.

• Conduct in-depth market analysis to validate new product propositions, define requirements, and oversee a comprehensive product roadmap.

• Establish and nurture strategic partnerships with our global OE and Aftermarket supply network to enhance product portfolios.

• Implement strategic purchasing processes that deliver value and operational efficiency across the business.

• Lead, mentor, and inspire cross-functional teams in product development, purchasing, marketing, and e-commerce to build a customer-centric culture.

• Foster collaboration with internal stakeholders, aligning strategies while adapting to feedback and business priorities.

• Promote a culture of accountability, professional growth, high performance, and ethical practices within the department.

• Support strategic objectives across other APG functions to ensure cohesive business outcomes.

• Lead the development and execution of APG’s product and marketing strategy and purchasing objectives, aligned with our growth plan.

• Prepare and present reports for management meetings, analyze performance data, and implement action plans accordingly.

What We’re Looking For:

• Proven leadership experience in product management, marketing, and purchasing ideally within the automotive or collision parts industry.

• Ideally you will have some automotive experience, but this could include Motor Insurance or Automotive Aftermarket

• Strong strategic thinking with the ability to translate market insights into actionable growth plans.

• Expertise in product lifecycle management and new product development processes.

• Demonstrated ability to build and lead high-performing teams with a focus on collaboration and results.

• Exceptional communication skills to engage diverse stakeholders across the business and supply chain.

• Commitment to ethical leadership and compliance, including supply chain responsibility frameworks.

Why Join APG?
Join a company committed to innovation, growth, and sustainability in the collision parts market. Be part of a high-performing team where your leadership drives meaningful business impact while fostering a positive and customer-focused culture including:

• Unlimited access to webinars, training events and courses; we promote a culture of continuous learning and assisting you to reach your full potentials.
• Recognition programs and incentives for your performance
• Excellent work environment and team culture
• Access to attractive retail discount and earn cashback.
• 1 paid APG Me Day Day per calendar year
• Parental leave top-up allowance
• Employee Assistance Program with access to mental health and well-being support initiatives including confidential counselling services.

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GPC Asia Pacific is an equal opportunity employer.